Francisco Romero, who broadcasts football, basketball, baseball and softball to Tucson's Spanish market at UA, is headed to Houston for his third year of work with the Astros MLB organization.
Romero, a University of Arizona graduate, was hired by the Astros in March 2008 and will broadcast every game to the Latino market of Texas' biggest city.
I sat down with Romero before a UA softball game in March and discussed the radio business.
Pregame Routine
"I do lineups, get ready, got everything set up like the equipment. I already checked with the station, so they're going to call in a few minutes to make sure we're connected.
His Audience
"We have a mini-network through UA, so for the softball games it's just Tucson. When we do basketball and football, Nogales connects through us. It's 760 AM, Radio Xeny, it's very popular down there so they pick up the games."
"The other day we were having trouble with the basketball game, so they took us off the air," he said. "But people kept calling so much because they wanted the bad reception. Management didn't want to have it on the air like that, but the fanskept calling."
The Fans
"People are liking our softball games. We're measuring our audience through our weekly show, La Hora de los Gatos, and all of a sudden we started getting a lot of calls for all the sports. People really understand football, Mexican fans, I didn't know how well they really understood it. Football, baseball, softball, basketball, they call for all the sports so it's pretty neat."
"It's a good thing that IMG Sports (Arizona Athletics' head marketers) is doing this. It's not a small effort that they put in. It's five sports, plus the Wildcat Hour, so people...I worked in TV here for 11 years, and as I walk around town, they start talking about our broadcasts. They start asking about the Cats, so more and more you're hearing about our broadcasts."
Click here for some quick facts about Romero.
No comments:
Post a Comment